If that all seems too straightforward, there are multiple sets of notes in different colors of ink, depending on when the characters are writing them, essentially giving the story multiple simultaneous timelines for you to try and make sense of. But here’s the thing: J.J. Abrams didn’t actually write this book.
Despite his prominent billing, as Abrams himself stated, all he did was come up with the “book-within-a-book concept.” The actual writing was done by the credited co-writer, an author named Doug Dorst. Because Dorst was a relative unknown, and the book deals with authorship conspiracy theories, fans immediately speculated that there was no such person and it was all “a hoax perpetrated by J.J.” — which kind of sucks for the guy seeing as he did all of the work.
While the book was well-reviewed, it quite didn’t crack the zeitgeist, perhaps in part because of the confusing marketing campaign which announced the project with a faux arty black and white short film that A) didn’t give people a sense of what the tone of the book really was, and B) didn’t actually mention that it was for a book at all, leaving head-scratching fans to surmise that it was probably for some new movie or video game.
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