We realize this ad makes no sense to anyone under thirty, so let us explain. Donald Trump was hurting for cash amid a divorce settlement, dead casino, and defaulting airline. It was an easy payday for a man who had leveraged his fortune and personality into B-list celebrity star power. Before Twitter, TV ads were about the only way to sneak national press coverage — well, that and tabloids. On the strength of the BBDO-designed ad campaign, he would later infuse his bank account with the money from a badly-needed reality show gig.
TV proved you could sell anything with the correct application of cult of personality, a lesson Trump took to heart. Don’t be shocked he changed political leanings like a windsock in a hurricane, though. Had you watched his old-school junk food ads, you’d have known that well before Trump shifted his views on abortion, he was a pizza flip flopper, too.
We’re not saying the real estate tycoon’s ascent to world domination all comes down to Pizza Hut, but it certainly didn’t hurt to raise his profile during a slump. However, Donnie’s buddies at The Hut quickly moved on to slamming his arch-enemy/best friend. Even in 1999, it was apparent Hilary Clinton had her eyes on the White House, as evident from the rendition of Stars and Stripes Forever underscoring her satirical ad:
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