Manly Diet Soda Commercials Are The Dumbest Ads Imaginable

Being a man carries with it all sorts of supposed “unwritten rules,” some of which are crass …

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… many of which you probably haven’t heard of …

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… and all of which are idiotic …

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But amongst the dumbest and most pervasive of these unwritten rules is that men shouldn’t drink diet soda. It’s unclear how this cultural norm was established, but legend states that it was started in the 1920s when, after Santa clause invented Coca Cola he decried that, one, “Any man who drinks diet soda is a pussy,” and two, “I get to jizz in every batch of Mountain Dew.”

This proved problematic for the soda barons of modern times. (Not the second part. That’s what gives Mountain Dew its kick.) How do you sell soda to a man that’s trying to stay lean but is too afraid to drink diet soda because it might make him look unmanly? The answer is by creating new diet products without the word “diet” in them, aiming them solely at men, and then marketing them with some of the most blatantly sexist and ridiculous commercials imaginable. Here’s an example: