There are certain words Dana better not say! And he better not breastfeed any puppies today or we will sure as hell will be on our way!
So be careful, you little punk — Dana Carvey!
And then the show started talking trash about the products themselves. The Mountain Dew open featured unsavory dancers like Citric Acid, Sodium Benzoate, and High Fructose Corn Syrup.
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“That was the one time I can remember,” says Smigel, “where we actually implied that there was something unappealing about the actual product.”
“We lost a sponsor every week,” says Carvey. “Sponsors were bailing out like crazy.”
Can you blame them? “When you bite the hand that feeds you that hard,” says show director John Fortenberry, “there’s a good chance you’re not gonna get fed again.”
Writer Spike Feresten concurs. “The only way you’re staying on the air is to make somebody money. You gotta make somebody money.”
Things got so bad that the show’s final sponsor was a local Chinese restaurant that the cast and crew frequented.
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Dana Carvey has a hell of a show! And at Szechuan Dynasty, you can order to go!
It was another joke, and yet it wasn’t. For a show hungry for sponsors, take-out Chinese was all it had left. ABC dumped the show after eight episodes.
Does your brand talk about bae?
Fast-forward twenty-five years. Holy Mountain Dew, how things have changed.
The same “isn’t advertising ridiculous?” meta-jokes that killed Carvey have become the go-to for Sassy Corporate Twitter. Post-modern gags aren’t anathema for advertisers–they’re the norm. If, as the Washington Post claims, millennial humor is weird, then corporate social media wants on that bus.
Denny’s
While Taco Bell was terrified to be in close proximity to Bill Clinton’s nipples, Denny’s is perfectly happy to embrace being the 1 a.m. destination of choice for stoners everywhere. We live in a world where Hamburger Helper drops mixtapes and not everyone hates it.
How 'Rick And Morty' Succeeds With Sponsors (And Why 'The Dana Carvey Show' Didn't)
Source: Pinoy Daily News
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