The Lego Movie’s popularity led to more than $4 billion in sales, presumably a lot of which were from those sets that contradicted the central ethos of the story. It also spawned tons of imitators; The Emoji Movie, Playmobil: The Movie, and, most recently, Bobbleheads: The Movie, co-starring Cher for some insane reason.
But none of these copycats seemed to understand that what made The Lego Movie work was that it didn’t try so goddamn hard and was willing to undercut its commercial message (slightly) in the service of a watchable movie — which incidentally, is what ended up selling way more overpriced tiny pieces of plastic in the end.
Even the original Space Jam, literally birthed from a Nike commercial, seemed way less desperate. The movie is ultimately a commercial for the Michael Jordan brand, but they still begin the story with humor at his expense, playfully ridiculing his baseball career.
Space Jam: A New Legacy might take a few pot-shots at Hollywood but continually tries to show off the awesomeness of the Warner Bros. library like a pre-teen hyping up his girlfriend who lives in Canada. They never humble themselves. The villains’ plan could have, say, involved forcing HBO Max onto everyone in the world, which would have made our heroes’ agenda be in direct contrast to the commercial agenda — that might have worked. Instead, it just reeked of as much neediness as that godforsaken Bobbleheads movie.
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Top Image: Warner Bros.
Related: ‘Pepe Le Pew’ Will Reportedly Not Appear In ‘Space Jam 2’
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Source: Pinoy Daily News
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