Advent Rising‘s Collectibles Hunt That No One Showed Up For
Advent Rising was going to be gaming’s next big series. It was pushed with an aggressive, expansive marketing campaign that presented the game as the next Halo, and it was to be the first entry in a major multimedia franchise. Unfortunately, however, what was supposed to be a legendary sci-fi experience has mostly been forgotten by the general populace, and no one really played it to start with. Nevertheless, if you were gaming in 2005, you might vaguely remember seeing advertisements for it, particularly advertisements that centered around the game’s proverbial trick up its sleeve. As the Xbox and PC exclusive prepared to make its debut in May 2005, developer GlyphX and publisher Majesco unveiled their major play to build up hype.
They were launching the game with a million-dollar contest.
Majesco Entertainment
“Quick! Distract players with a million dollars!”
The contest was going to serve as a race to complete a treasure hunt within the game. The first 500,000 people who bought Advent Rising would be given a chance to find hidden collectibles. A contest would be held each week, and the first person to find the collectible and submit the code they found with it online would receive a cash prize. Now, 1 in 500,000 odds sound … bad, but hey, just being involved in something like this seems exciting, right?
No. The contest flopped. The game flopped. Everything flopped.
Majesco Entertainment
… is a reference that means nothing to anyone because the game totally flopped.
Okay, the first elephant in this room full of elephants is the number of copies of the game sold. Sales figures for the game are inconclusive, but they were absolutely lower than the 500,000 copies that could be used for the contest. Having the contest for the first 500,000 copies indicates that they fully expected that they would break the half a million sales mark. By all accounts, though, they did not reach that goal.
After launching the game, GlyphX and Majesco realized that they were way over their heads and canceled the contest. They claimed that there was no way for the contest to happen fairly, which does make sense. As other entries on this list will show, that’s a valid concern. The fact that the game undersold likely also contributed to the failure of the contest. Don’t worry, though, because those who did enter the contest were given two free Majesco games of their choosing. So, that’s something. Not a million dollars. But something.
Majesco Entertainment
If you thought that gamers were disappointed by the contest’s failure, though, just know that GlyphX and Majesco were left much, much worse. They had big plans for Advent Rising. The main series was supposed to be a trilogy, and they had the website “Advent Trilogy” in anticipation of this. There was a short-run comic book series that tied into the universe, a series of novels planned, and a PlayStation Portable spinoff title. However, after the failure of Advent Rising, everything but the comic books (which you can find in your shop’s quarter bin) was scrapped.
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