There’s a special kind of megalomania to PropertyTok, the side of TikTok where young landlords try to live in your head rent-free. Equal parts a bad episode of MTV Cribs and those suspiciously low-budget “get rich quick” infomercials, Very Online Landlords gleefully boast about having discovered the key to easy success – screwing over people without rich parents as much as the law allows them to.
If this sounds like an ironically tone-deaf use of a music-based platform aimed at young people for whom the property ladder is more of a greased fireman’s pole, that’s part of the Patrick Bateman charm. Never outright bragging, young PropertyTokkers instead ‘help’ their eternally renting audience become “financially independent” by explaining their clever “homehacks” which, again, either involve ruthlessly exploiting the very renting class they claim to be reaching out to …
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