‘Sly,’ The Magazine For Stallones By Stallones

Sylvester Stallone has worn many (porkpie) hats throughout his life. He has been an actor, writer, director, and even a reluctant pornstar. But few remember that, in 2005, the Italian Stallion was also the editor of his very own magazine: SLY, the publication aimed at men who “believe that life begins at 40.” 

SLY Magazine

And believe a woman’s ends at 29. 

Specifically, the magazine was aimed at one middle-aged man: Sylvester Stallone. With many articles supposedly penned by Stallone himself, SLY (which I think you’re supposed to pronounce like you’re shouting “Adrian!”) reads like an autobiographical fan magazine. Readers can expect extensive journalism on the wisdoms of Sylvester Stallone, from his advice on workout routines and supplement choices to his philosophies on life and how to cope with mental and emotional issues. 

SLY Magazine

Truman Capote couldn’t have said it better himself.

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But not even an action star as powerful as Stallone can carry an entire publication alone. Interspersed with Rocky’s creeds are interviews where Stallone sits down with some of his best buddies, like Jenna Jameson, Hulk Hogan, and Paulie from Rocky, to talk about how great he is. 

SLY Magazine

“That’s great Paulie, now talk about how big my dick is.”

As if all that didn’t stuff SLY with cover-to-cover Stallone, the magazine also featured rare exclusives (or exclusylvesters, as the publication foolishly failed to call them) where the actor shared behind the scenes stories from his one-season reality TV show and teased script pages from his upcoming “Rocky VI” movie. 

SLY Magazine

One of those has proven to be more culturally meaningful than the other.

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For those of us who don’t have a rare copy of SLY shuffled somewhere in a stack of old Penthouses and Soldier of Fortunes, it’s almost impossible to get our hands on this Cobra-centric content. SLY halted publication after only six issues, which is little for any Stallone franchise in part because A) Stallone’s film career was making a comeback thanks to Rocky Balboa in 2006 and B) What kind of meathead launches a print-only magazine in the late 2000s? Moreover, since the mag was as proudly internet averse as the average boomer stepdad reading it, scant info can be found about it aside from one Wikipedia page (appropriately) in Italian and some excerpts published on Craig Zablo’s StalloneZone, the Stallone fan blog that looks as Ed Hardy as the name suggests.

Craig Zablo

You can almost smell the Paco Rabbanne wafting off the page.